The human civilization has
lived with a range of technologies that they invited to make their life more controllable.
Social media, though in its nascent stage, is a initiative to revolutionize the
change in society through fastest, open and unrestricted sharing, creating and
using information as resource in society. It is going to establish new information order in the world.
A convergence of all other forms of existing media (newspaper, TV, radio, sound, videos etc.) and brings people together to a common platform, where they not only consume the information but also contribute for the validation of the information. This particular characteristic of the internet based medium converts it all to the “Social Media”. So Social Media is described as any website or services that facilitate using a particular media to share an Idea, Advertise. , promote or deliver content.
There are two ways of understanding the media; one is technological dimension and other is the content and nature of the technology as a medium. Discussion on types of media always draws attention of kinds of technology used in any particular type of media. Every Technology (media) with its own capabilities in terms of sound, image and live interaction has played a key role. The emergence of internet has offered a digital platform that enables to interact with all the communication features –print, sound, still photos, and videos in an interactive way. The scope of social media goes beyond this when we bring the issue of social networking in it, which is most important in today’s media space.
We are witnessing the dilemma
between technology and development. Because impact of technology on society is not only positive and advantageous. Social media often
quoted as a part of new remain an unanswered matter, whether this pertains to a
technology support or something beyond that.
Any new technology has to meet the
necessary prerequisites of its (a) technical validity (b) economic viability
(c) social acceptability (d) reduction in labour of work. But It seems Social media increased our drudgery by creating vast pool of information through which retrieving and applying useful information is not easy task.
On the other hand , We would do not justice by saying
social media is another form of media or alternative media, rather we would
prefer to call it a service provided to the humanity and its integration across
the planet.
It has created a new
ways of mobilizing public opinion and encouraging participation in political
and civic activities .The recent Wikileaks disclosure online of US foreign policy
clearly demonstrates the disruption caused by social media, ,which is now
forcing the mainstream news media to turn political blogs and citizen users for
materials . Gujarat CM effectively used the Social media to connect with voters
and similarly it is well known that Anna Hazare , in his agitation over issue of
the Jan lokpal Bill, effectively used the social media to mobilize youth and
middle classes.
In this way , we had a new media
paradigm social networking and a new technology paradigm-micro blogging, social
networking is a social structure made of individual or organisations, those are
connected by one or more specific types of social inter dependencies such as friend
ship, membership, likes, dislikes, common interests , beliefs, knowledge and the like.
Live blogging will become common place and bring the world of conferences and
gathering wherever you are and whenever it is convenient to you with just a CMH
(Converged Mobile handset) in your hand.
Evolving features of the social Media
ecosystem comprises interactions, activities, transactions, and behaviors among
a group of individuals with certain common identities and interests who can be
together called “community”. The definition of social capital in general can be
nebulous.
We can narrow the context to the optimum use of the web 3.0 based
social media with an illustrative subset of applications: inclusion, capability
maximization and bottom-up planning in a socially complex and diverse
environment. In this context we can narrowly, but with more clarity, define
social capital as a function of negentropy connoting the magnitude of disorder
to order transition with ‘order’ denoting sustainable shared knowledge and
norms of reciprocity, trust and positive values in a network of relationships
between individuals and/or communities which shape the quality and quantity of
interactions.
Here, we consider Social capital as a function of only the Human
capital consisting, among others, of knowledge, skills attributes creating
personal, social, and economic well being as well as the network capital
qualifying interactions which increase community well being.
The levels of social
capital that can be considered are: individual informal social groups ,formal
organizations ,communities and national having components as communitarian
,institutional ,network and also synergy integrating the previous two, bridging
the social and economic perspectives so as to give a better direction for
development.
Social media ride on knowledge based platforms.Here the knowledge is commodity and have economic value.So knowledge may become over and above traditional cultural moorings and values which in due course ,will be represented by homogenized collective global values and conscience.
This also include changing pattern of traditional shopping to e-commerce.At social media your single click or messaging can generate money for some in terms of e-marketing
Advent of ICT based
Social Media has significantly accelerated innovation in learning and education
.Open unimaginable possibilities are explored through MOOC (massive open online
Course) like earth.org. Even for Non-formal learning like cultivating a hobby,
new media offers a plethora of learning resources in multiple formats to suit
different types of learners.
Vocab :
- Engagement , participation and value creation
- 15 minute privacy
- com modification of information
- potential to disrupt and alter the way we live
- double edge sword
- network society?
- alternative media
- voice of voiceless and underdogs
- feeling of economic disenfranchisement
- instrument of democratic renewal
- we expect more from technology and less from each other
- relentless connection leads to solitude?
- people are becoming narcissist and obsessed with self image
- socially disruptive elements like narcissism like self absorption,vanity , superiority and exhibitionism.
- decline in social capital
